Task
To redesign the Jurlique web site with a focus on brand, at the same time increase e-commerce functionality by developing the site in Shopify.
UX Workshop was undertaken to identify users and their needs and to consolidate existing site into a much simpler, easier to navigate site.
Result
The client explored the UX journey with us every step of the way and understood the importance of exploring user journeys, IA and AB testing.
The client was extremely happy with the final UI designs as they were able to tell the right brand story and at the same time make full use of the shopify platform to deliver a fully functional e-commerce experience for their customers.
