Task
To create an app to be used for an in-store activation where potential customers were presented with a questionnaire which would quickly and easily determine which coffee flavour they should buy. In answering the questionnaire, the customer was given a free jar of the coffee with the flavour based on their answers.
Result
The activation kicked off in Martin Place and was also in-store at selected Woolies Metro locations. The app was an excellent measurement tool for Nescafe, as well as capturing customer data. The app was quick and easy to use and the client was extremely pleased with the results.
